Digital Marketing

We have the specialist knowledge and expertise across digital media, website development and strategy to partner with our clients to unlock the commercial opportunities across all aspects of digital marketing: content, e-commerce, inbound, SEO, programmatic and social media.

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Paid Search

Paid Search is a fundamental, highly targeted channel and should be on every digital marketing plan and digital marketing strategy. Our team uses Search to give you complete control over your budget, keywords, ad copy and where onsite you want to send your customers.

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Social Media

Every business can use social media to drive sales, get feedback, increase loyalty and improve customer service. We offer a range of social media services from community management to paid advertising to suit your digital marketing direction.

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Inbound Marketing

Inbound marketing helps brands draw customers in with relevant targeted messaging. Our digital marketing, inbound strategies successfully move brands through the phases of attracting, converting, closing and delighting your customers.

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Search Engine Optimisation (SEO)

SEO is a cost effective but hard earned channel that gets your site ranking in the Search Engines Result Pages (SERPS). Our team focuses on improving SERP visibility, resulting in highly targeted traffic to your site.

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Display & Programmatic

Our team can optimise your brand's performance with display advertising in a cost effective, highly targeted and measurable way. We can also use programmatic to buy display inventory in real time, using machine learning to best optimise the display ad.

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Email Marketing & Automation

Email marketing remains one of the best ways to talk to people one-to-one. Harvey Cameron works with all major email platforms and can assist in every step of the process, helping you nurture and convert prospective and returning customers.

Why Digital Marketing?

Digital marketing, sometimes referred to online marketing, is one of the fastest-growing, marketing channels around the world. It involves any communication online that is targeted to an intended audience. Digital marketing is highly measurable, highly targeted and is one of today's most effective ways of communicating to prospective and existing customer bases.

The number of people who go online every day continues to increase, with this, we see the opportunities made available by digital marketing and more and more ask the question, how can I afford not to be involved in digital marketing?

 

Highly Targeted

 

Digital Targeting

Marketing, on a fundamental level, has almost always been about reaching the right audience at the right time. Thanks to the advent of the digital age, it’s never been easier to reach the right individual who is actually looking to buy a product that you sell or looking for a service you provide. It’s all about how picking and navigating the right digital marketing channels to fit your business goals.

Using the digital technologies, tools and infrastructure that online marketing now provides, you can get your message out to users looking for similar products, or, effectively communicate to existing ones.

 

Highly Measurable

 

Digital Measurability

Due to the huge measurability of online marketing campaigns, you can effectively track your return on investment, meaning you can measure things like cost per sign-up, lead generated, transaction or any other metric that applies to your business success goals.

With the right tools and set up, you can effectively measure the overall performance of each digital channel in one easy to read report that gives you all the data you need to ensure your budgets are going to the right place at the right time.

Digital marketing has evolved at such a rate that it has created a large number of different marketing opportunities, the barriers to entry are lower than they’ve ever been and the applications are even more diverse. Thinking of taking your business to the next level?

 

Get In Touch

Download our Secrets to Digital Transformation Success

Discovering the true meaning of digital transformation can greatly benefit your organisation and grow your business.

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