Being locals means our stores know their region’s leading farmers and growers. And that, in turn, helps ensure we always have the best cuts of meat and the freshest seasonal produce available.
FreshChoice is a chain of locally owned and operated supermarkets with stores across New Zealand including Christchurch, Auckland, Queenstown, Dunedin, Nelson and more, founded in 1995.
When FreshChoice came to us their current website was in desperate need of a new look and design. It was built on a really outdated platform that made administering the site a nightmare. On top of that, FreshChoice had a super tight deadline.
What We Did
A detailed discovery process gave us the opportunity to revisit their online presence as well as explore what their customers really wanted. We identified that customers were after way more than just the weekly groceries. Recipe inspiration, tagged content, collection pages and promotion made up some of customers key requirements. We recommended FreshChoice move to a SilverStripe platform. It’s an intuitive content management system with secure hosting capabilities.
We designed a new site structure for intuitive navigation, and useful content for customers centred around food and recipes. With interaction and animation design, mixed content and variable grid layouts, FreshChoice were quick to praise the final result. All in all, it’s a site we’re really proud of!
The new FreshChoice website comes with some welcome improvements; A visually appealing site that fits the brand, a foodie haven for articles and recipes with mouth-watering imagery used far and wide. Better search functionality and filtering for relevant content. Search Engine Optimisation means the website will perform better in Google search. Once a customer selects a store to view the mailer, the website remembers this selection, thus improving their experience. A convenient newsletter sign up form on the bottom of every page helps with getting more and more customers to engage with.
Ready to grow?
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